SEO and PPC for UK walking holiday specialist.
Mickledore specialise in self-guided walking holidays and cycling trips in the UK for the independent traveller. They are based in Keswick - the heart of the Lake District and one of the UK’s most popular places to enjoy outdoor pursuits.
Faced with competition for web traffic from similar tour operators, they approached us to help with their Search Engine Optimisation and PPC activity.
What we did.
Our work with Mickledore has proved a great success, with SEO results giving the website an over 100% year-on-year increase in organic traffic and a strong increase in ranks for target keywords. Alongside this, a 10% reduction in bounce rate has been achieved through PPC campaigns.
- increase in organic goal completions
- increase in Google Ads conversions
- yoy increase in organic traffic
- reduction in bounce rate