As sailing enthusiasts ourselves, this project is particularly close to our hearts.
Sailing Holidays Ltd is the UK’s largest independent sailing holiday company and is staffed by a dedicated team of experienced and enthusiastic sailors. Their flotilla holidays in the beautiful Greek islands have attracted a very loyal customer base who keep coming back year after year.
Mr Zen was approached when Sailing Holidays realised their old website had not kept up to the pace of modern technology. Online prices were only available via a downloadable PDF, meaning customers had to get a ruler out to calculate how much their holiday was going to cost!
What we did.
The site was developed to be highly responsive across all platforms. With a much improved site search which delivers clear dates and prices, no more rulers are required!
SEO & PPC
Our ongoing SEO work included a large-scale audit to develop brand authority with high-quality inbound links to further enhance the link profile. The success can be seen with a quick Google search on the term ‘Sailing Holidays’. Even though it is a generic term, it is a highly sought after in the industry; with Sailing Holidays Ltd taking the top two organic spots on SERP (as of September 2019).
- YoY increase in organic conversions
- YoY increase in organic traffic