Website Development and Back Office Integration for the UK's leading Wildlife Holiday Specialists.
Naturetrek have been organising specialist wildlife tours around the world for over 30 years. They have a huge passion for wildlife and now have the largest selection of professionally organised and expert-led trips in the world.
Mr Zen took over the project in early 2018. From a much needed design refresh to a full SEO audit, the project was, and continues to be, one of our biggest yet!
We implemented TravelZen for managing tour data, blogging content and integrated Naturetrek’s back-office systems to include live date availability and pricing.
What we did.
We built a full booking process, integrated with their payment gateway of choice, to help them load critical data out of their pre-existing CMS. They now use our image management tool, AssetZen, to manage their enormous library of incredible imagery.
In June 2019, we released a newly-refreshed website design to integrate a large number of new Tailormade holidays onto their site.
Since launch, we have worked on an SEO project to develop the Domain Authority and link profile of the website. This has delivered an organic traffic increase of +50% YoY.
- Organic traffic
- +50% YoY