Reimagining KE Adventure's online presence
About KE Adventure
KE Adventure is a leading adventure travel company offering an extensive range of active holidays and expeditions across the globe. As a long-standing client of Mr Zen since 2014, KE Adventure has consistently aimed to provide thrilling experiences to adventure enthusiasts worldwide.
The Challenge
After several years with their existing website, KE Adventure recognized the need for a digital transformation to:
- Refresh Their Brand Identity: Update the website with a new brand and fresh image to resonate with modern travellers.
- Upgrade Technical Infrastructure: Enhance the underlying Content Management System (CMS) for better performance and scalability.
- Improve Data Management: Migrate all existing data to the RezKit Tour Manager for streamlined tour operations.
- Enhance User Experience: Redesign the site and update the search functionality to make it more intuitive and user-friendly.
- Optimise Booking Process: Transition the booking system and customer account areas to RezKit Sales for a seamless customer journey.
Our Solution
Mr Zen was thrilled to collaborate once again with KE Adventure on their digital revitalisation. Our comprehensive approach included:
- Website Redesign: Developed a modern, visually captivating website that aligns with KE Adventure's new brand identity and appeals to their target audience.
- CMS Upgrade: Enhanced the underlying CMS to improve site speed, security, and ease of content management.
- Data Migration: Successfully migrated all existing data to the RezKit Tour Manager, enabling efficient tour management and operations.
- Improved Search Functionality**: Upgraded the search system to deliver faster, more accurate results, enhancing user satisfaction.
- Ongoing Development: Currently working on moving the booking process and customer account areas to RezKit Sales to provide a fully integrated and streamlined user experience.
The Outcome
Launched in December 2023, the new KE Adventure website showcases a fresh design and significantly improved functionality. The enhanced user interface and updated search capabilities make it easier for customers to find and book their ideal adventure holidays. The migration to RezKit Tour Manager has optimised back-end processes, allowing KE Adventure to manage their offerings more effectively.
Impact
- Elevated User Experience: Customers enjoy a smoother navigation and booking journey, leading to increased engagement and satisfaction.
- Operational Efficiency: Upgraded systems and data migration have reduced manual tasks and improved accuracy in tour management.
- Brand Reinforcement: The refreshed website strengthens KE Adventure's market presence and aligns with their mission to provide unparalleled adventure experiences.
Conclusion
Our enduring partnership with KE Adventure highlights Mr Zen's commitment to delivering tailored digital solutions that drive growth and innovation. We are proud to support KE Adventure in their quest to inspire and facilitate extraordinary adventures around the world.
