Enquiries by source
Share of enquiries, last 30 days
- Organic38%
- Paid search24%
- Email16%
- Direct14%
- Social8%
Business Intelligence
Know what every tour earns, without chasing the numbers.
Bespoke dashboards and automated reports for travel businesses. No more chasing spreadsheets: your team sees the same up-to-date numbers and decides faster.
- Enquiries
- 1,284
- +6% on last month
- Conversion
- 3.8%
- +0.4 pts
- Avg booking
- £2,460
- -2% on last month
Bookings by week
See it in use
Views we build for you.
Illustrative sample data
Tour revenue
Top tours, year to date
| Tour | Sold | Revenue |
|---|---|---|
| Alpine walks | 142 | £184k |
| Wildlife safari | 96 | £161k |
| Coastal cycling | 118 | £97k |
| City breaks | 205 | £70k |
Finance and cash
Invoices and what is owed
- Overdue
- £18.4k
- Due in 30 days
- £42.1k
Invoices by age
- Current
- 1 to 30 days
- 31 to 60 days
- 60+ days
Missing invoices flagged: 3
What you get
Numbers your whole team can trust.
Time back.
Dashboards refresh automatically and reports arrive in your inbox, so nobody compiles them by hand.
Lower cost.
Fewer hours lost to manual reporting, and one build in place of the same work repeated every month.
Less effort.
Booking, analytics, advertising and finance data joined up in one view, instead of logging into five systems.
Teams that know more.
Everyone sees the same current numbers, so meetings are for decisions, not for reconciling figures.
Bespoke and supported.
Built around your questions, with a short handover and changes as the business grows.
How it works
From question to daily habit.
Scope.
We agree the questions, decisions and KPIs the dashboard must answer.
Connect.
We link your data sources and check the numbers against what you already trust.
Build and refine.
We build it and adjust it with your team until it is used daily.
Hand over and support.
A walkthrough, then new views as the business moves.
Talk to us
Not sure what to measure first?
Tell us which numbers your team chases by hand and we will sketch what a single view could look like. A short call, no obligation.
Book a callWhy Mr Zen.
In travel since the late nineties and building travel technology as Mr Zen since 2008. We run our own business on the same approach, so we know what makes a dashboard get used rather than ignored.
